“New media is gaining currency among the in-house crowd, with 54 percent reading lawyer-authored blogs to research potential outside counsel”, according to an article published this week in the Canadian Bar Association legal magazine (@) and shared on Twitter by Richard Smith (@), Sydney-based legal business development professional. The article cites a recent survey by fSquared Marketing on web and social media engagement in the Canadian legal market.
Of particular importance for law firms is that: “The report confirms what many observers already knew anecdotally, namely that legal directories have less sway with in-house counsel than they do with external counsel (though for 59 percent “they do influence their decisions to a degree”).
Hence, as statistics continue to underscore, law firms ought to be placing greater emphasis on digital publishing via blogs — and engagement on social media platforms — to gain the attention of in-house counsel.
Interested in improving your law firm’s business development and social media efforts? Contact John Grimley, Editor & Publisher of Asia Law Portal, for a discussion: