Mark Silow, Firmwide Managing Partner of Fox Rothschild (@FoxRothschild) told Josh Block (@JoshBlockNYC) of Bloomberg Big Law Business (@) in a video interview published earlier this month that in order to be successful, law blogs “need to be focused [and] very specific.
Further, Silow outlined that: “Clients are hiring experts, If you can blog today on specific matters, you’ve identified yourself as an expert.”
Law blogs are gaining currency among in-house counsel
The Bloomberg Big Law Business report further underscores what the Canadian Bar Association legal magazine (@) reported last June: That “[n]ew media is gaining currency among the in-house crowd, with 54 percent reading lawyer-authored blogs to research potential outside counsel”. And a 2014 report from Greentarget (@) – a Chicago based business to business (B2B) communications company — also found that: “Articles about highly specialized areas of law of interest to in-house counsel are becoming increasingly important, ”
What law firms are blogging in the Asia-Pacific region?
In the Asia-Pacific legal markets, some, but not many, law firms are utilizing blogging as a means by which to attract new clients. We’ve outlined some of the leading law blogs in the region in two previous posts: 10 law blogs in the Asia-Pacific Region worth following (published Oct 8, 2014) and 12 law blogs in Asia to follow in 2015 (published Jan 8, 2015).
Why is law blogging important in the Asia-Pacific region?
Asia’s growing population is turning in increasing numbers to the internet to access information. In total, 61% of new internet users in the world are coming from Asia. With all the factors outlined above – lawyers in the Asia-Pacific legal market may wish to adopt content-driven sophisticated online presences to compete effectively for clients — the merits of which Bloomberg Big Law Business, the Canadian Bar Association, and Greentarget have all detailed.