Mark Silow, Firmwide Managing Partner of Fox Rothschild (@FoxRothschild) told Josh Block (@JoshBlockNYC) of Bloomberg Big Law Business (@) in a video interview published earlier this month that in order to be successful, law blogs “need to be focused [and] very specific.
Further, Silow outlined that: “Clients are hiring experts, If you can blog today on specific matters, you’ve identified yourself as an expert.”
Law blogs are gaining currency among in-house counsel
The Bloomberg Big Law Business report further underscores what the Canadian Bar Association legal magazine (@) reported last June: That “[n]ew media is gaining currency among the in-house crowd, with 54 percent reading lawyer-authored blogs to research potential outside counsel”. And a 2014 report from Greentarget (@) – a Chicago based business to business (B2B) communications company — also found that: “Articles about highly specialized areas of law of interest to in-house counsel are becoming increasingly important, ”
What law firms are blogging in the Asia-Pacific region?
In the Asia-Pacific legal markets, some, but not many, law firms are utilizing blogging as a means by which to attract new clients. We’ve outlined some of the leading law blogs in the region in two previous posts: 10 law blogs in the Asia-Pacific Region worth following (published Oct 8, 2014) and 12 law blogs in Asia to follow in 2015 (published Jan 8, 2015).
Why is law blogging important in the Asia-Pacific region?
Asia’s growing population is turning in increasing numbers to the internet to access information. In total, 61% of new internet users in the world are coming from Asia. With all the factors outlined above – lawyers in the Asia-Pacific legal market may wish to adopt content-driven sophisticated online presences to compete effectively for clients — the merits of which Bloomberg Big Law Business, the Canadian Bar Association, and Greentarget have all detailed.
John Grimley, Asia Law Portal editor and publisher, provides law firms and legal services sector companies with outsourced writing and editing services. To arrange a discussion about how he might help your firm, please fill out the form below: