John Grimley, Asia Law Portal editor and publisher and author of A Comprehensive Guide to the Asia-Pacific Legal Markets — provides writing, editing, digital publishing, business development, market research, event promotion and speaking services to lawyers, law firms, legal services sector professionals and companies globally.
Writing, Editing and Digital Publishing — John Grimley began his professional career serving as a writer to the President of the United States in the White House. He went on to write for senior-level diplomats and business leaders — and continued his career providing writing and research services to elite international law firms — including AmLaw 100 and 200 law firms and elite boutique law firms in France, Mexico, the United States, Japan, Hong Kong, Malaysia, Vietnam, Singapore and Australia. In 2014 he authored A Comprehensive Guide to the Asia-Pacific Legal Markets. Based on more than 25 years as a professional writer and editor he provides services including the research and drafting of topical articles, website content, marketing material, white papers, studies and submissions.
In additional to writing and editing services John Grimley helps law firms establish and maintain sophisticated online publishing efforts including social media and blogging initiatives. His digital and social media publishing expertise combines his experience gained in media relations, business development, marketing, writing and editing, social media and digital publishing to provide clients with strategic, consistent solutions to their need to become recognized thought leaders in their unique practice specialisms.
In the internet age, the proper selection and use of written materials and the social media channels used to amplify these messages can make a significant positive difference in a law firm’s ability to generate more brand recognition, referrals from other law firms and inquiries from new potential clients. Social media is not just a broadcasting and engagement effort, however. It’s also a place where market research can and should be conducted to identify ideal potential referral partners and clients, networking opportunities and earned speaking opportunities with local, national and international print and broadcast media and trade show and other events where clients and referral sources will be present.
Business Development and Market Research — Based on more than 15 years’ experience of helping law firms identify, pursue and capture new business in international markets, John Grimley provides law firms with comprehensive business development services including business development audits, identification of saleable services within rarefied legal practice specialisms, qualitative and quantitative market research and analysis of new potential clients and referral sources, outsourced new business pipeline development, international business developments trips, trade show representation, research and drafting of Requests for Proposals (RFP’s), custom proposals, in-depth profiles of prospective clients, coaching and training of lawyers and business development and marketing staff and advisory assistance on negotiating and structuring new client engagements.
Event Promotion — Asia Law Portal frequently helps legal services sector companies, organizations and firms promote their events via our widely-read blog and social media channels dedicated to the business of law in the Asia-Pacific legal markets.
Speaking — A regular commentator on the business of law in the Asia-Pacific region and international business development for lawyers and law firms throughout the world — John Grimley provides law firms and legal services organizations with custom in-person presentations.
His previous Asia-Pacific region legal markets focused presentations include:
- Asia-Pacific General Counsel’s Office of the World Bank-International Finance Corporation (IFC) in Bangkok
- Clyde & Co Asia-Pacific Partners Conference in Hong
- LexMundi Asia-Pacific Annual Meeting in Jakarta
- Asia Legal Leaders Forum in Hong Kong.
- John Grimley’s opinions on the business of law have been featured by Bloomberg Law, Law360, The Lawyer Magazine, Asian Legal Business (ALB), Remaking Law Firms, Beaton Capital Blog and LegalBusinessWorld.
If you’d like to discuss how John might help you or your firm or company please use the contact form below to arrange for a discussion: