Tag: law firm marketing
Unique challenges and opportunities to marketing law firms in India. An interview with Jaayaa Kumarr, Associate General Manager, Strategy & Development, J. Sagar Associates
While in law school, Jaayaa Kumarr found herself interning simultaneously in family court and a consulting firm catering to lawyers. Having exposure to the dual environment of working as a lawyer and for a firm gave her practical insights which helped her realize the importance of […]
Executing your law firm business development plans during the coronavirus outbreak
Like a hurricane that swept across the world, the COVID-19 pandemic has drastically changed our lives. It is fair to say that most of our lives right now are different when compared to the start of 2020. Case in point: Most of you are probably reading […]
Lawyers are from Mars: Marketing People are from Mercury OR the importance of cognitive diversity in law firms
“We always did feel the same we just saw it from a different point of view. Tangled up in blue.” Bob Dylan In preparation for taking on a new marketing and business development role at an international law firm (this was after I accepted the position […]
Demand for legal services continues to globalize
The demand for legal services is continuing to globalize, according to a recent report published by Managing Partner Forum and coauthored by Citi Private Bank and Hildebrandt Consulting. “The more global nature of legal work has particularly aided Am Law 50 firms”, the report concludes, “even […]
US law firms likely to continue to follow clients to Asia
Anthony Lin, writing in The Asian Lawyer last week, outlined the prospects for American law firms in Asia for the foreseeable future. The bottom line of Lin’s article comes down to Lin’s prediction that the Asian marketplace will continue to grow, continue to attract US business, […]
Opportunities for law firms in Korea-US bilateral trade
The Inter-Pacific Bar Association Annual Meeting begins tomorrow here in Seoul – and I thought this would be a good opportunity to outline in particular what opportunities exist for lawyers in Korea and the US to capitalize upon the growing bilateral trade relationship between the US and Korea. Some background […]
Impact of Asian legal market liberalization outlined at Seoul conference
The impact of legal market liberalization upon specific legal jurisdictions in Asia was the subject of a panel discussion last week at the Inter-Pacific Bar Association Annual Conference in Seoul, Korea. Lawyers in the midst of these changes which are bringing new competitive pressures upon regional domestic markets highlighted the […]
Asian legal market set to double by 2017
The Asian legal market is set to double by 2017, making it the world’s second largest regional market. That’s what delegates from around the world attending the Inter-Pacific Bar Association’s (IPBA) 23rd Annual Conference in Seoul were told today (Wed April 18, 2013) by Alan Hodgart, a London-based consultant to […]