Tag: law firm marketing
Helping lawyers achieve business development success. An interview with Lara Quie
Lara Quie is a Singapore-based legal business development and marketing professional. Originally a corporate lawyer in London, she heads business development for Asia Pacific at Twenty Essex, a leading international barristers’ chambers. She also coaches lawyers in getting to the next level and building their book […]
BD Tips for Lawyers – Stephen Revell
Lawyers don’t like to sell. So how can law firms engage with clients and win new business? And how can BD teams and lawyers work in better sync to increase revenue? Read More: Juwai IQI Appoints New Group General Counsel To get answers to these questions, […]
Unique challenges and opportunities to marketing law firms in India. An interview with Jaayaa Kumarr, Associate General Manager, Strategy & Development, J. Sagar Associates
While in law school, Jaayaa Kumarr found herself interning simultaneously in family court and a consulting firm catering to lawyers. Having exposure to the dual environment of working as a lawyer and for a firm gave her practical insights which helped her realize the importance of […]
Executing your law firm business development plans during the coronavirus outbreak
Like a hurricane that swept across the world, the COVID-19 pandemic has drastically changed our lives. It is fair to say that most of our lives right now are different when compared to 2020 beginning. Case in point: Most of you are probably reading this at […]
Lawyers are from Mars: Marketing People are from Mercury OR the importance of cognitive diversity in law firms
“We always did feel the same we just saw it from a different point of view. Tangled up in blue.” Bob Dylan In preparation for taking on a new marketing and business development role at an international law firm (this was after I accepted the position […]
Demand for legal services continues to globalize
The demand for legal services is continuing to globalize, according to a recent report published by Managing Partner Forum and coauthored by Citi Private Bank and Hildebrandt Consulting. “The more global nature of legal work has particularly aided Am Law 50 firms”, the report concludes, “even […]
Opportunities for law firms in US-Korea trade
The Inter-Pacific Bar Association Annual Meeting begins tomorrow in Seoul – and this provides a good opportunity to outline what opportunities exist for lawyers in Korea and the US to capitalize upon the growing bilateral trade relationship between the two countries. Some background Just over one […]