Tag: legal business development Asia

At the forefront of legal innovation in India. An interview with Shreya Vajpei

Shreya Vajpei is a legal innovator, legal technology writer and advisor, and practice development professional – having begun her career as a lawyer.  In this interview with Asia Law Portal, she details the journey that led her to her focus on legal innovation – and how […]

Unique challenges and opportunities to marketing law firms in India. An interview with Jaayaa Kumarr, Associate General Manager, Strategy & Development, J. Sagar Associates

While in law school, Jaayaa Kumarr found herself interning simultaneously in family court and a consulting firm catering to lawyers. Having exposure to the dual environment of working as a lawyer and for a firm gave her practical insights which helped her realize the importance of […]

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How to find clients for your new law practice

If you are just about to start your first law firm / practice, one of the first questions probably is how to approach potential clients and get them onboard.  The principles laid out bellow, proven and borrowed from the start-up world, are also applicable if you […]