Tag: legal business development Asia

Unique challenges and opportunities to marketing law firms in India. An interview with Jaayaa Kumarr, Associate General Manager, Strategy & Development, J. Sagar Associates
While in law school, Jaayaa Kumarr found herself interning simultaneously in family court and a consulting firm catering to lawyers. Having exposure to the dual environment of working as a lawyer and for a firm gave her practical insights which helped her realize the importance of […]

How to find clients for your new law practice
If you are just about to start your first law firm / practice, one of the first questions probably is how to approach potential clients and get them onboard. The principles laid out bellow, proven and borrowed from the start-up world, are also applicable if you […]