Tag: legal marketing in Asia
How a former banking credit analyst is now helping a Singapore law firm adapt for the future. An interview with Leon Lim
Leon Lim came to law firm management from a banking background. He now applies his unique background to helping Singapore’s Teoh & Co LLC adapt to a globally competitive legal market. He recently told Asia Law Portal how he is going about doing this. Here is […]
Helping lawyers achieve business development success. An interview with Lara Quie
Lara Quie is a Singapore-based legal business development and marketing professional. Originally a corporate lawyer in London, she heads business development for Asia Pacific at Twenty Essex, a leading international barristers’ chambers. She also coaches lawyers in getting to the next level and building their book […]
BD Tips for Lawyers – Stephen Revell
Lawyers don’t like to sell. So how can law firms engage with clients and win new business? And how can BD teams and lawyers work in better sync to increase revenue? Read More: Juwai IQI Appoints New Group General Counsel To get answers to these questions, […]
Unique challenges and opportunities to marketing law firms in India. An interview with Jaayaa Kumarr, Associate General Manager, Strategy & Development, J. Sagar Associates
While in law school, Jaayaa Kumarr found herself interning simultaneously in family court and a consulting firm catering to lawyers. Having exposure to the dual environment of working as a lawyer and for a firm gave her practical insights which helped her realize the importance of […]
Insights on Marketing a Hong Kong Barrister’s Chambers. An interview with Aparna Bundro, Director of Practice Development, DesVoeux Chambers
Aparna Bundro is Director of Practice Development for DesVoeux Chambers in Hong Kong. In this interview with Asia Law Portal, how her lawyer background helped her transition into legal marketing and business development. The difference between marketing for a barrister’s chambers versus a commercial law firm, […]
How legal business development and marketing is evolving in Asia. An interview with Roy Ang of Withers
Roy Ang is Head of Marketing and Business Development (Asia Pacific) at Withers. In this interview with Asia Law Portal, he explains the unique opportunities and challenges of the role, the differences between legal marketing in the private and public sectors, how he helped quadruple the […]
30 People to Watch in the Business of Law in Asia in 2018
As we approach the beginning of 2018 — Asia Law Portal continues its’ tradition begun in 2015 and followed up in 2016 and 2017 — of naming 30 people to watch in the business of law in the coming year. In retrospect — if 2017 were […]
American companies poured $32.3 billion into Southeast Asia from 2012 to 2014
This week in California US and ASEAN political leaders gathered for the US-ASEAN Leaders Summit 2016. Among the topics discussed were the expanding trade and investment relationship between the US and ASEAN region economies. Reporting on the event, Joe Cochrane detailed in the New York Times that […]
For foreign law firms expanding in Asia – Hong Kong or Singapore?
For foreign law firms eyeing the possibility of expansion into the Asia-Pacific region, a fundamental question is often: Should we open in Singapore or Hong? The two cities are key financial centers in the region and often serve as regional headquarters for foreign law firms here. […]
How to find clients for your new law practice
If you are just about to start your first law firm/practice, one of the first questions probably is how to approach potential clients and get them on board. The principles laid out below, proven and borrowed from the start-up world, are also applicable if you are […]