Tag: law firm marketing in Asia

Beyond Black Swan: Positioning the law firm for the new normal

Please find a link to the White Paper: “Beyond Black Swan: Positioning the law firm for the new normal”.  From the Rolling Stones’ “Gimme Shelter” to WAR’s “You’ve got the POWER!” via two-time Oscar winning actress Sally Fields, a White Paper on legal practice change has never […]

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Alliott Global Alliance Continues Legal Expansion in Asia

Alliott Global Alliance (formerly ‘Alliott Group’), an international alliance of law and accounting firms, has increased its presence to 15 countries in the Asia Pacific region following the appointment of law members in Bangladesh, Hong Kong and Thailand in the last few months.

Law firm marketing – Making sense of puzzling propositions

In the legal profession, traditionally a lot of business ‘walked-in’ based on the reputation of the Firm or due to equity created by some prominent lawyers in the firm. However, with intense competition among Firms that have similar kinds of talent pool and increased pricing pressure, […]